منابع مشابه
A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement
From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society t...
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MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first protot...
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This paper presents multimodal interfaces to task and control multiple robots controlled by an agent-based architecture. For the past few years, SRI International have followed an approach based on the “Coach Metaphor”. In sports or business, coaches are meant to apply predefined strategies to their teams, or, if something goes wrong, to find new means and plans during an ongoing game, so as to...
متن کاملArgument by Multimodal Metaphor as Strategic Maneuvering: A Case Study
Argument by multimodal metaphor usually plays a vital role of persuasion daily. In this paper, we analyse the argumentation of Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with conceptual metaphor theory and multimodal metaphor, in order to carry out an evaluation of the reasonableness and effectiveness of the argument. On practice, this re...
متن کاملMultimodal Advertisement of Pregnancy in Free-Ranging Female Japanese Macaques (Macaca fuscata)
The role of multiple sexual signals in indicating the timing of female ovulation, and discrimination of this timing by males, has been particularly well studied among primates. However the exhibition of pregnancy signals, and how such signals might modulate male post-conception mating decisions, is still poorly understood. Here we aimed to determine if Japanese macaque males use changes in fema...
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ژورنال
عنوان ژورنال: AICLL: ANNUAL INTERNATIONAL CONFERENCE ON LANGUAGE AND LITERATURE
سال: 2018
ISSN: 2620-4908
DOI: 10.30743/aicll.v1i1.24